We are a family team consisting of Kathy, Heather, and Daniel.

Kathy has experience in retail management. Heather has experience with mental health nursing. Daniel has experience with business and entrepreneurship. Although the three of us had different goals, we all came together to help others accomplish the goals they have set for themselves.

Daniel: As a serial entrepreneur, I have created multiple businesses. While hanging out with my sister one day, we began to discuss accomplishing goals. I started reading about setting goals and forming habits. Specifically, I did extensive research on keystone habits. These are the routines that form the basis of our daily lives. I learned that these are also the basic foundation of all successful people. The research suggests that easier habits only take 30 days to form, while harder habits can take up to 8 months. It made me realize that by changing these keystone habits, you begin to unlock the potential of taking on harder habits. This starting point is where the Start Here Challenge begins. It is a place to start building a foundation that sets you up for your big goals.